Why Focus on Kids?
-Purchasing power
-Kids spent $21.7 billion of
their own money last year
-Kids directly influenced
more than $170 billion in purchases
Taste
-Kids have more pronounced taste
buds, so they tend to like subtle flavors
-They like sweet rather than
salty
-Also strong flavors, as
long as they're sweet
Fun!
-Bright colors and fun
shapes
-Play value - Kids love to
play! Product must take advantage of this
-Interaction and instant
prizes (things kids can dip, shake, create).
Hot
Chocolate
Hot chocolate is a classic cold weather treat for
kids. You can do quite a bit with this
drink by adding flavors and whip cream to excite your younger customers. Try
adding sprinkles for a dash of color. Remember!!! Kids can’t handle drinks
as hot as adults so watch the temperature.
Italian
Soda
This
drink is a very popular drink for kids because you can make it any flavor they
want. Most of the popular Italian soda flavors are very colorful. Try to
have a couple of wild flavors on special for the kids to try. Like bubble gum
or star fruit!
Blended
Drinks/ Smoothies
This is
probably one of the biggest sellers among youth today. With the intense fruity
flavors and the smoothie consistency, kids love these summertime drinks. Try
thinking up fun names for your drinks like Strawberry Superhero or Peach
Princess.
This
drink is always a hit in the fall. You can either make it with the cider packets
and hot water or you can buy real cider and steam it. Definitely use real
caramel for that authentic taste. Maybe slip a caramel apple sucker in the
kid’s straw for a little extra treat.
Steamers
This drink is as easy to make and has all the diversity of the Italian soda. Basically this drink is just steamed milk and flavored syrup. Kids like the idea of looking like a grown up drinking coffee. Try to jazz up their cups with stickers or cruise-n-caps.